# Haulsteiner SA — Company Profile (Content Reference)

> Source: `HAULSTEINER COMPANY PROFILE.pdf` (14 pages). This is the canonical content
> reference for building the website. Quotes below are lightly cleaned of PDF artifacts.
>
> ⚠️ **Cleanup flags from the source PDF:**
> - Summary slide contained leftover template text naming **"Adatum Corporation"** — ignore; replace with Haulsteiner.
> - One slide misspelled the brand as **"Hualsteiner"** — correct spelling is **Haulsteiner**.

---

## Company Snapshot
- **Name:** Haulsteiner South Africa
- **Founded:** 2024
- **Founder:** Mr. Ridwan Moosa (extensive fuel-industry expertise)
- **Ownership:** Proudly BEE-owned and BEE-operated — **Level 1**
- **Main branch:** Eikenhof, just south of Johannesburg (fuel retailing)
- **Other operations:** Commercial property rental in Durban and Cape Town
- **Website:** www.haulsteiner.co.za
- **Email:** ashley@haulsteiner.co.za

## Brand Colors
Defined as CSS variables in `assets/css/common-style.css` (`:root`).

| Role | Name | Hex | CSS var |
|---|---|---|---|
| Primary | Truck Blue | `#1E88E5` | `--primary-color` |
| Secondary | Deep Blue | `#0A47B8` | `--secondary-color` |
| Accent | Orange | `#FF7A1A` | `--accent-color` |
| Neutral | White | `#ffffff` | `--white-color` / `--bg-white` |
| Neutral | Light Grey | `#dddddd` | `--grey-color` |
| Neutral | Off-white BG | `#f8f5f1` | `--bg-grey` |
| Dark | Dark Navy BG | `#04223e` | `--bg-dark` |

> Replaced the template's original red (`#df1119`). Red focus-ring shadows were swapped to
> `rgba(30, 136, 229, 0.31)`; the red SVG shapes (truck icon, slider corner) were recolored
> to the primary blue. Rating-star gold (`#FF9529`) left as-is.

## Positioning (one-liner)
A highly competent, experienced team delivering quality fuel retailing and bulk fuel
distribution, aiming to become the leader in the fuel retailing industry — setting new
standards for service excellence and customer satisfaction.

---

## About Us / Overview
> We are a highly competent and experienced team dedicated to delivering quality service
> and meeting the needs of our customers. Our main branch is located in Eikenhof, just
> south of Johannesburg, where we provide exceptional fuel retailing services. In addition
> to our core operations, we have established a comprehensive commercial property rental
> service in Durban and Cape Town, further diversifying our offerings and enhancing our
> market presence. Through strategic expansion initiatives, we aim to increase our market
> share and extend our reach.

**Key points:**
- Proudly BEE-owned and BEE-operated (Level 1)
- Established 2024 by Mr. Ridwan Moosa
- Commitment to strong stakeholder relationships
- Exceptional value for money, fast & effective service, high-quality products
- Focus on empowering a competent, motivated workforce
- Goal: become the leader in the fuel retailing industry

## Mission Statement
> Our aim at Haulsteiner is to become the leader in the fuel retailing industry by providing
> our customers with a seamless and stress-free experience. We are committed to ensuring
> timely delivery of our products, allowing our clients to focus on their core operations
> without interruption. Through continuous improvement and innovation, we strive to set new
> standards in service excellence and reliability, making us the preferred choice for fuel
> retailing.

## Vision Statement
> At Haulsteiner, we are dedicated to maintaining a progressive focus within the industry.
> Our primary objective is to not only meet but exceed our customers' needs and
> expectations. We actively seek feedback to refine our offerings and ensure that we are
> aligned with the evolving demands of the market. We are investing in sustainable practices
> and innovative technologies that enhance efficiency and reduce environmental impact. We
> believe in engaging with our local communities and contributing positively to society. As
> we look to the future, we remain focused on adapting to industry trends and continuously
> improving our services to provide exceptional value to our customers.

---

## Products & Services
We specialize in delivering high-quality bulk fuels to various industries — including
transportation, construction, agriculture, and more.

| Product | Details |
|---|---|
| **Diesel Fuel** | Gantry stock diesel and premium diesel for industrial & commercial needs |
| **Gasoline** | Regular, ULP 93 (on request), and ULP 95 for automotive & industrial use |
| **Jet Fuel** | Jet-A1 for aviation industries |
| **Illuminating Kerosene** | High-quality, low-sulfur, clean, efficient and reliable |
| **Lubricants** | Range of oils and greases for industrial, commercial & automotive use |

**Delivery options:** Truck delivery — a fleet of modern tank trucks ensuring safe and
efficient delivery of bulk fuels to your location.

> We prioritize safety, quality, and customer satisfaction. Our experienced team and modern
> infrastructure ensure that your bulk fuel needs are met efficiently and effectively.

---

## Product Benefits — Driver Selection & Training
**Selection process:**
1. **Initial Screening** — background checks, driving-record verification, employment history
2. **Assessments & Evaluations** — personality tests, cognitive evaluations, driving skills
3. **Interviews** — multiple rounds with management to evaluate experience, skills & culture fit

**Training program:**
1. **Induction Training** — company policies, procedures, safety protocols
2. **Defensive Driving Training** — enhance skills and road awareness
3. **Vehicle Familiarization** — safety features, maintenance, emergency protocols
4. **Regular Refresher Training** — reinforce knowledge and skills
5. **Performance Monitoring & Feedback** — regular coaching to meet high standards

---

## Fleet Integrity & Maintenance Program
**Key components:**
1. Regular maintenance schedules (per manufacturer recommendations)
2. Pre-trip inspections by drivers
3. Defect reporting and prompt repair
4. Vehicle inspection and audit
5. Driver training and awareness
6. Maintenance records and documentation

**Certifications & compliance:** DOT compliance, ISO 9001 certification, regular audits.

---

## Market Risk — Assessment, Monitoring & GPS
**Route risk assessment:** route planning, risk identification (construction zones,
accident-prone areas, weather), risk mitigation (reroute, extra training, more vehicle checks).

**Monitoring capabilities:**
- **24/7 Monitoring Center** — real-time tracking of vehicles and drivers
- **GPS Tracking** — location, speed, direction in real time on all trucks
- **Real-Time Alerts** — route deviations, unusual activity, safety risks

**Benefits:** enhanced safety, improved efficiency, increased visibility for customers/stakeholders.

---

## Emergency Response Program (ERP)
A comprehensive ERP tailored to specific loading/delivery destinations.

**Key components:** written emergency response plan; destination-specific procedures;
training and drills; emergency equipment & supplies (first-aid kits, fire extinguishers,
spill-response kits); communication protocols.

**Activation criteria:** accidents/incidents; spills or leaks of hazardous materials;
natural disasters; security incidents (hijacking, theft).

---

## Growth Strategy
- **Expand** — foster collaborative growth through strategic partnerships
- **Enhance** — tailored, user-focused experience; improve product features from feedback
- **Explore** — capitalize on emerging local & global bulk fuel market opportunities

---

## Safety & Quality
**Safety policy:** Safety is the top priority — a safe, healthy environment for employees,
customers and communities; prevent injuries, illnesses and environmental harm by identifying
and mitigating hazards, training, and a culture of safety excellence.

**Quality policy:** Deliver exceptional quality products and services that meet/exceed
customer expectations through continuous improvement, employee empowerment and excellence.

**Certifications:**
- *Safety:* OHSAS 18001, NOSA, Department of Labour COID Registration
- *Quality:* SABS ISO 9001 (Quality), SABS ISO 14001 (Environmental), SABS ISO 45001 (OH&S)
- *Industry-specific:* SABS certification (fuel quality), SANS certification (fuel handling & storage), Department of Energy certification (fuel distribution & retail)
- *Other:* B-BBEE certification, SANAS accreditation, National Bargaining Council (NBC) compliance

---

## Summary (selling points)
- Strong market positioning
- Robust growth strategy
- Innovative product development
- Commitment to customer satisfaction

## Contact
- **Website:** www.haulsteiner.co.za
- **Email:** ashley@haulsteiner.co.za
